ARTICLES & PUBLICATIONS

PUBLICATIONS

• Television 2.0: Reconceptualizing Television As An Engagement Medium (Summer 2007)

• This Is Not (Just) An Advertisement: Understanding Alternate Reality Games (Fall 2006)

• Deconstructing The Lost Experience: In-Depth Analysis of an ARG (Winter 2007)
  

ARTICLES

• Getting Past Viral (SoDA 2010 DMO)

• Apple vs. Everyone: The Future of iTunes (Slate.com, 10.17.2007)

• TV You’ll Want To Pay For (Slate.com, 11.1.2005)

• A Matrix In Every Medium (Salon.com, 5.12.2003)

• Gollum: Dissed by the Oscars? (Salon.com, 2.18.2003)
  

PRESENTATIONS

• Rethinking Business Models (THINK! Conference, 2014)

• Transmedia & Advertising (The Story To Sell Conference, 2009)